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Comment: Louis Vuitton Malletier v eBay

Managing Internet Intellectual Property

Arnaud Michel and Tougane Loumeau of Gide Loyrette Nouel examine what last week’s judgment against eBay means for brand owners, and explain why it leaves some questions unanswered

In 2006, the famous company Louis Vuitton Malletier launched an action against eBay after discovering that when the Louis Vuitton or Vuitton trade marks were misspelled and entered in search engines, the result pages displayed commercial links promoting eBay websites.

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