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Brand owners win ECJ advertising case (updated)

James Nurton, London

In a strongly pro-brand judgment, the European Court of Justice has ruled that trade mark owners may prevent competitors using comparison lists which present rival products as imitations

But the judgment, in a case between L’Oreal and Bellure, could lead to concerns among advertisers that their ability to use others’ famous trade marks will be restricted.

In its judgment on Thursday, the Court answered five...

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