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Green is the new black

Managing Intellectual Property

There can be no doubt that green is in: some 80-90% of Americans say they participate in eco-conscious behaviors. And brand owners around the globe are stepping up their efforts to satisfy the demand for green products.

There are two different ways companies can appeal to socially conscious consumers: engaging in socially responsible corporate practices and marketing products that make green claims. Yesterday’s session on Brands and the Socially Concerned Consumer examined how trademark owners can use...

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