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From eco-warriers to greenwashers

Emma Barraclough, Seattle

Emma Barraclough previews today’s session on brands and the socially concerned consumer

INNOCENT fruit smoothies, AMBI PUR PURESSE air freshener, NATURE’S GATE ORGANICS rainwater body lotion: quirky trademarks to distinguish your products in a crowded marketplace or highly charged names that risk your company being accused of greenwashing by overplaying its environmental...

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