From eco-warriers to greenwashers
Emma Barraclough previews today’s session on brands and the socially concerned consumer
INNOCENT fruit smoothies, AMBI PUR PURESSE air freshener, NATURES GATE ORGANICS rainwater body lotion: quirky trademarks to distinguish your products in a crowded marketplace or highly charged names that risk your company being accused of greenwashing by overplaying its environmental...
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