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Brand consistency, 52m times a day

James Nurton, Chicago


Today's INTA Annual Meeting keynote speaker is CEO of one of the world's best-known brands – which brings with it both privileges and big, big challenges. James Nurton asked Jim Skinner of McDonald's how the company maintains a consistent brand despite its changing products and global reach.

Today's INTA Annual Meeting keynote speaker is CEO of one of the world's best-known brands – which brings with it both privileges and big, big challenges. James Nurton asked Jim Skinner of McDonald's how the company maintains a consistent brand...


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