A row in the US over the ownership of a twitter account has underscored the need for companies to implement clear social media policies, say IP lawyers
Brand owners should tackle the rising popularity of social media with more positivity, said panellists at a seminar in Hong Kong this week
Apps are becoming a growing source of trade mark infringement, and complaints procedures aren’t yet up to scratch, according to brand owners
Social media can seem like a nightmare for the spread of trade mark infringement. But Simon Crompton argues they can help protect and enforce your brand
Twitter’s new Promoted Tweets programme could raise similar trade mark problems to Google’s AdWords. But how should brand owners respond?
Twitter has introduced new rules regarding use of its trade marks, which appear to be designed to avoid its marks becoming generic terms
“You are at its mercy” is one lawyer’s description of the process of claiming a trade mark-infringing Twitter handle through the company’s complaints processes
Alexander MacGillivray, General Counsel at Twitter, spoke about branding, networking and the new Promoted Tweets
Twitter might have been slow to respond to concerns from trademark owners about its service and occasionally stupid in its replies, the company’s in-house counsel Alexander Macgillivray said yesterday, but for a business that for a long time had just 22 employees it hasn’t done too badly
Trade mark owners have been given a reminder of the need to police their marks online after social networking site Facebook revealed that users can apply for their own Facebook urls
Brand owners must keep control of their brands when marketing new products on the Internet, a panel said yesterday.
Two of the most successful brand licensors in the world explained how they intend to grow their China businesses at a conference in Hong Kong this week
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