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Character merchandising

  • Angry Birds tempt the Chinese with mooncakes

    January 17, 2012

    As China’s year of the dragon approaches, Rovio, the Finnish company that created Angry Birds, will launch a new version of the game for its growing Chinese fanbase – part of a sophisticated licensing strategy in the country

  • Hello Kitty and Disney reveal China licensing secrets

    January 10, 2012

    Two of the most successful brand licensors in the world explained how they intend to grow their China businesses at a conference in Hong Kong this week

  • Betty Boop infringement claims rejected

    March 14, 2011

    A US appeals court has dealt a blow to character merchandising, in a copyright and trade mark dispute over the cartoon character Betty Boop

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