October 15, 2010
A new international standard for brand valuation is set to lead to more consistent and transparent valuations
September 01, 2010
My CEO saw that Diageo has added whisky to its pension fund. He is keen to explore ways of plugging our own pension funding hole with non-traditional assets such as IP. What advice do you have?
July 12, 2010
Drinks company Diageo is to use the value in its whisky brands to top up its pension scheme, in the latest example of pension funds being funded by non-traditional assets