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Green trade marks

  • Eco marks face risks in green growth

    October 15, 2010

    The boom in green trade marks could backfire on brand owners, an investigation in Australia has shown

  • Avoid the greenwash backlash

    May 24, 2010

    More companies are seeking to market their products as environmentally friendly in the face of rising consumer concerns about climate change. But it is important to stay on the right side of the law. Emma Barraclough previews today’s session on green marketing

  • Green is the new black

    May 19, 2009

    There can be no doubt that green is in: some 80-90% of Americans say they participate in eco-conscious behaviors. And brand owners around the globe are stepping up their efforts to satisfy the demand for green products.

  • Go green (but just don’t say it)

    May 20, 2009

    Savvy companies that want to tap into the burgeoning market for all things green should avoid the “planet, babies and daisies,” advertising trap, green branding consultant Jacquelyn Ottman told INTA corporate members yesterday.

  • From eco-warriers to greenwashers

    May 18, 2009

    Emma Barraclough previews today’s session on brands and the socially concerned consumer

  • Green brand named 1 millionth Madrid registration

    May 17, 2009

    An Austrian environmental company this week received the 1 millionth trademark registration under the Madrid System

  • Get the green light on green brands

    May 01, 2009

    In an eco-conscious age, so-called green trade marks are proliferating at the USPTO. Meredith Wilkes addresses questions surrounding green brands

  • Get ready for the clean tech IP boom

    September 01, 2008

    The world is beginning to face up to the threat of climate change. But meeting the climate challenge will above all require the development of new technologies. James Nurton asks: can patents save the planet? Plus: clean tech case studies, green branding and the Green IP Award

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