October 15, 2010
The boom in green trade marks could backfire on brand owners, an investigation in Australia has shown
May 24, 2010
More companies are seeking to market their products as environmentally friendly in the face of rising consumer concerns about climate change. But it is important to stay on the right side of the law. Emma Barraclough previews today’s session on green marketing
May 19, 2009
There can be no doubt that green is in: some 80-90% of Americans say they participate in eco-conscious behaviors. And brand owners around the globe are stepping up their efforts to satisfy the demand for green products.
May 20, 2009
Savvy companies that want to tap into the burgeoning market for all things green should avoid the “planet, babies and daisies,” advertising trap, green branding consultant Jacquelyn Ottman told INTA corporate members yesterday.
May 18, 2009
Emma Barraclough previews today’s session on brands and the socially concerned consumer
May 17, 2009
An Austrian environmental company this week received the 1 millionth trademark registration under the Madrid System
May 01, 2009
In an eco-conscious age, so-called green trade marks are proliferating at the USPTO. Meredith Wilkes addresses questions surrounding green brands
September 01, 2008
The world is beginning to face up to the threat of climate change. But meeting the climate challenge will above all require the development of new technologies. James Nurton asks: can patents save the planet? Plus: clean tech case studies, green branding and the Green IP Award