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Football world cup 2010

  • Russia will need World Cup law

    December 09, 2010

    Having won the bid to host the FIFA World Cup 2018, Russia is likely to pass a specific law to protect sponsors from ambush marketing

  • Bud maker says sales up due to World Cup deal

    August 16, 2010

    The company behind Budweiser beer says sponsorship of the World Cup helped it boost pre-tax earnings by more than 5% in the second quarter of 2010

  • Comment: Who owns the vuvuzela?

    July 12, 2010

    The unique sound of the vuvuzela will be one of the abiding memories of the 2010 World Cup. But, ask Richard Plaistowe and Toby Smith, who owns the IP rights to it?

  • Ambush marketing: how far can you go?

    June 18, 2010

    After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing

  • What rights does FIFA own?

    June 21, 2010

    Managing IP examines public registries to see which IP rights FIFA owns around the world

  • Counterfeiters cash in on World Cup

    June 09, 2010

    Research suggests that 20% of World Cup merchandise sold in the UK during the tournament will be counterfeit, while one-in-four consumers said they would buy fake jerseys

  • FIFA braced for World Cup ambush marketing

    June 04, 2010

    FIFA has been looking sharp in the warm up for the Football World Cup, but when push comes to shove how will it perform in the heat of battle?

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