December 09, 2010
Having won the bid to host the FIFA World Cup 2018, Russia is likely to pass a specific law to protect sponsors from ambush marketing
August 16, 2010
The company behind Budweiser beer says sponsorship of the World Cup helped it boost pre-tax earnings by more than 5% in the second quarter of 2010
July 12, 2010
The unique sound of the vuvuzela will be one of the abiding memories of the 2010 World Cup. But, ask Richard Plaistowe and Toby Smith, who owns the IP rights to it?
June 18, 2010
After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing
June 21, 2010
Managing IP examines public registries to see which IP rights FIFA owns around the world
June 09, 2010
Research suggests that 20% of World Cup merchandise sold in the UK during the tournament will be counterfeit, while one-in-four consumers said they would buy fake jerseys
June 04, 2010
FIFA has been looking sharp in the warm up for the Football World Cup, but when push comes to shove how will it perform in the heat of battle?