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US Trademark Dilution Revision Act

  • Victory for Victoria’s Secret

    May 24, 2010

    Following a U.S. Supreme Court decision, a new law and more than 10 years of litigation, one of the most controversial trademark cases of the past decade looks finally to have reached a conclusion

  • The dilution debate

    May 01, 2007

    In October 2006, U.S. IP owners welcomed the enactment of a landmark law that is designed to give famous trademarks far greater protection than they have had under a former federal statute. Eight months on, Emma Barraclough assesses whether the new law has lived up to expectations, and looks at how other jurisdictions deal with dilution.

  • Famous marks gain broader protection in the US

    October 02, 2006

    The US Senate has passed a landmark law that will lead to greater protection for famous trade marks in the country

  • Dilution ruling leaves room for debate

    April 01, 2003

    The 1995 US Federal Trademark Dilution Act was meant to give brand owners greater powers to defend themselves, but a Supreme Court ruling has highlighted the law's shortcomings. Sam Mamudi investigates whether legislative change is now needed

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