Keyword advertising has become lucrative for search engines, but trade mark owners are concerned about abuse of their rights. Niels Lagerkvist Lehmann of Valea in Gothenburg reviews cases in the US and Europe, and says clarification is necessary
Jean L Pire and Sandra R Paulsson of Gevers guide you through EU law complexities to strengthen your trade mark on a global market
Kai Yang of Liu, Shen & Associates explains how to deal with the unresolved problem of trade mark rights and trade name rights
Dr Wolfgang Festl-Wietek and Adam Bogsch of Viering, Jentschura & Partner ask three questions about brand management: Is the attorney just a necessary evil? Is litigation a component of brand management? And is Germany a good place for litigation?
Dhruv Anand of Anand and Anand explains why it is crucial for companies to take care of their brand
Dianne Daley of Foga Daley & Co explains how islanders are reclaiming their brand
Mitsuko Miyagawa and Masahiko Ishida of TMI Associates outline Japan's efforts to stop infringing goods entering the market
Enforcing IP rights is high on the government's agenda, says Karen Abraham of Shearn Delamore & Co
Luis C Schmidt of Olivares & Cia explores the complexities of audiovisual copyright legislation
The Bureau of Legal Affairs deals with IP cases. But many practitioners disagree with its decisions, say Editha R Hechanova and Chrissie Ann L Barredo of Hechanova of Bugay & Vilchez
The Limoncello and L'Oreal cases have shown the fine line firms must tread in presenting their products. Ville Patja and Sally Dunstan of Bristows investigate
Lawyers from Bolet & Terrero tell you which agreements to sign if you want to avoid difficulties
May / June 2019
From trademarks to trade secrets: in-house tips on brand protection in China
Despite the well-known struggles in protecting trademarks and trade secrets in China, there are some tried-and-tested strategies to employ, as Karry Lai and Ellie Mertens hear from in-house counsel at a range of domestic and international companies
The material on this site is for financial institutions, professional investors
and their professional advisers. It is for information only. Please read our
Terms and Conditions
before using the site. All material subject to strictly enforced copyright laws.
© 2019 Euromoney Institutional Investor PLC. For help please
see our FAQ.
Switching to MIP International