Filing/Prosecution and Trademarks©2019 Managing Intellectual Property60Filing/Prosecution and TrademarksEUIPO gives brand owners “room to manoeuvre”The EUIPO’s new guidance on use of a trademark that is different to what was initially registered gives brand owners “room to manoeuvre”, say lawyers, 11 Jun 2019 08:00:00 GMTJudge tries to “up the standard” for TM use requirements in CanadaCanadian federal judge Michael Manson goes over two recent cases – Lush and Dollar General – and tells Managing IP why the Lush case "bothers" him, 10 Jun 2019 07:45:00 GMTDownload the full in-house counsel survey reportManaging IP surveyed in-house lawyers in a range of jurisdictions and industries throughout April and May to find out how their role is changing and what they can do in response, 05 Jun 2019 09:00:00 GMTSpeaking a common language: The changing relationship between IP law firms, in-house IP and their technology providersCPA Global worked with Managing IP and Thought Leadership Consulting to compile findings on what in-house counsel look for in external IP firms, what law firms look for when co-operating with other IP firms and what firms and in-house counsel seek from technology providers, 04 Jun 2019 13:00:00 GMTEUIPO director: humans “will be replaced” but still requiredChristian Archambeau discusses some challenges that the EUIPO faces, and how he plans to use new technologies – including blockchain and AI – to help, 04 Jun 2019 09:15:00 GMTManaging IP’s most-read stories in May 2019A plea from Johnson & Johnson’s chief trademark counsel to be “less lawyerly”, the latest AI patent trends and a Google counsel’s explanation of why he has had to fire attorneys were among May’s most popular stories, 03 Jun 2019 10:15:00 GMTLawyers head to Ireland to secure IP audience rightsA lack of clarity over Brexit is leading more lawyers to seek to secure their rights in Ireland, including rights of audience before the CJEU and EUIPO and access to the EU market, 31 May 2019 15:00:00 GMTIn-house TM counsel can survive the “scary” AI eraPart three of a Managing IP survey shows that counsel need to adapt to changes brought by AI, but they are more in control of their destiny than they might think, 28 May 2019 15:00:00 GMTINTA 2019: FIFA and Visa reveal advertising-IP challengesIn-house counsel from FIFA and Visa shared their strategies for IP management in advertising campaigns and debunked myths around use of images, 24 May 2019 10:00:00 GMTINTA 2019: Outside counsel must share Starbucks’ values, says in-house lawyerIn a talk about standardising ethical and sustainable practices in the legal industry, Starbucks’ IP counsel said that external lawyers who the company works with must have diverse backgrounds, 23 May 2019 12:15:00 GMTThe latest lawyer movesRecent hires in the IP world include Violetta Kokolus joining Ropes & Gray as a partner and three new IP practitioners joining Greenberg Traurig in Minneapolis, 23 May 2019 12:00:00 GMTINTA 2019: Microsoft counsel optimistic about lawyers’ role despite AIThe company’s head of trademarks said that AI technology is here to assist lawyers, not replace them, particularly because of limitations surrounding contracts, 22 May 2019 13:30:00 GMTINTA 2019: Fighting fakes with fixed fundsIn-house counsel from Hallmark, Bose, Maus Frères and Epson talked about the tools and cooperation required to combat counterfeiters on a budget, 22 May 2019 11:00:00 GMTWhat four decades of data says about Chinese trademarksAlthough the Chinese economy has experienced phenomenal economic growth, each Chinese trademark still only represents less than $2 million of GDP, says Robert Reading of CompuMark, in an analysis of trademark filing from 1981 to 2018, 22 May 2019 08:00:00 GMTWhy China’s bad faith reforms may come undoneIn-house counsel and other IP experts welcome the changes to China’s Trademark Law, which will become effective on November 1 2019, but have reservations about the implementation process, 21 May 2019 00:00:00 GMTThe Top 250 Women in IP (2019)Managing IP reveals this year's most recommended female IP practitioners in private practice, 20 May 2019 16:00:00 GMTTurkey: When is a well-known trademark likely to suffer dilution?, 20 May 2019 12:00:00 GMTINTA 2019: International judges discuss bad faith rules and developmentsJudges from Germany, Canada, China, the EU and the Andean Community discussed their stances on bad faith marks at INTA’s Annual Meeting in Boston, 20 May 2019 09:15:00 GMTINTA 2019: “Be a little less lawyerly,” says Johnson & Johnson counselJohnson & Johnson's chief trademark counsel shared some collaboration techniques for lawyers and marketers who, despite working together, speak different languages, 19 May 2019 13:15:00 GMTFrom Brexit to social media: six key issues affecting IP and fashionIn-house counsel at Ted Baker and lawyers specialising in fashion discuss the key trends affecting IP and fashion, including how the landscape is set to become even more complex after Brexit, 16 May 2019 16:30:00 GMTSurvey: Visionary in-house approach needed to beat tech budget challengesWhile budgetary constraints are most likely to prevent brands from working with new technology tools, in-house counsel who adopt a visionary approach and solve problems earlier may succeed in securing funding, according to a Managing IP survey, 16 May 2019 12:00:00 GMTWestern Digital: trademark enforcement tips from the front line in ChinaKaren Wang, senior legal counsel at hard disk drive maker Western Digital, shares her experiences of brand protection challenges in Asia and provides tips on how to manage enforcement actions, 15 May 2019 00:00:00 GMTAnalysis: USPTO “opens the door” for some cannabis marksThe USPTO’s examination guidelines for cannabis trademarks – in response to the 2018 Farm Bill – present a path forward for some brands, but leave much up to the FDA, 14 May 2019 06:30:00 GMTSurvey: In-house TM counsel embrace a more business mindsetCounsel are increasingly expected to play the role of business partner, but more than 75% embrace these changes wholeheartedly, according to a Managing IP survey, 10 May 2019 10:15:00 GMTManaging IP’s most-read stories in April 2019The tragic death of an IP lawyer, a US Supreme Court case on scandalous trademarks and changes to China’s foreign investment rules were among the most popular stories in April, 03 May 2019 14:45:00 GMTFordham Conference: Outside counsel are "an extension of your brand"In-house lawyers from Google and other companies discussed how they work internally and with outside counsel at the Fordham IP Conference, with the Google counsel explaining why he has had to fire attorneys in the past, 03 May 2019 07:30:00 GMTMeet Managing IP's team at the INTA Annual Meeting in BostonManaging IP and IP STARS representatives will be in Boston from May 18 to May 22 for the 141st INTA Annual Meeting, where you can meet the team at booth 504/506, 01 May 2019 11:00:00 GMTMyanmar's new trademark law leaves brand owners in the darkFrom creating an IP office to dealing with transitional issues for existing trademarks, starting from scratch is no easy task, 29 Apr 2019 02:45:00 GMTWorld IP Day 2019: The athletes and football clubs that dominate trademarksIn light of World IP Day 2019’s focus on sport, Managing IP examines the different ways in which IP affects sport, including how Usain Bolt and Manchester United make use of trademarks, 26 Apr 2019 10:45:00 GMTCounterfeiting and trade secret theft top IP concerns in China, say counselIn-house counsel in China, including from General Motors and Sanofi, discuss domestic market trends and predictions ahead of Managing IP’s Global IP & Innovation Summit 2019, which takes place in Shanghai in June, 25 Apr 2019 04:15:00 GMT