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Online anti-counterfeiting progress sparks social media focus

Max Walters, London

Brands say counterfeiters are turning more to social media platforms as traditional e-commerce providers become more engaged with IP owners

Counsel in the travel, fashion and consumer products industries say they are increasingly focusing on social media platforms, which are reportedly becoming hives of activity, because more general e-commerce websites have improved their anti-counterfeiting measures.

Counsel believe there has been...

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