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In-house SkyKick reaction: we don’t go ‘overboard’ in TM strategy

Max Walters, London

In-house counsel at multinationals, a fashion brand and a pharma company say the EU opinion should still provide room for manoeuvre but that Sky’s strategy went “too far”

In-house counsel appear relatively relaxed following the first stage of a case that some commentators predicted could result in brands being forced to transform their trademark filing strategies – but they say it does fire a warning against making broad...

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