In-house: Language variations pose problems for brands
Lookalike products are troubling brand owners, as are different language variations of established trademarks, but can AI provide a potential solution? In-house lawyers air their views
Infringers are turning to producing lookalikes rather than counterfeits, making enforcement harder as the lines between infringement and inspiration blur, say in-house counsel.
Speaking to Managing IP, the global IP counsel for a major UK fashion brand, plus lawyers at...
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