InternationalUSRemember you can easily switch between MIP US and MIP International at any time

EUIPO getting tough on distinctiveness after Adidas dealt three-stripe trademark blow, say lawyers

Max Walters, London


Reacting to the news that one of Adidas’s trademarks has been declared invalid, lawyers say the EUIPO and EU courts are hardening their stance on trademarks that have not acquired distinctiveness throughout the EU

Adidas has failed to convince the EU’s General Court that one of its three-stripe trademarks has acquired distinctiveness, a decision that private practice lawyers say buttresses the idea that brand owners cannot rely on distinctiveness in only part of the...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates

Supplements

Most read articles