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EUIPO gives brand owners “room to manoeuvre”

Max Walters, London

The EUIPO’s new guidance on use of a trademark that is different to what was initially registered gives brand owners “room to manoeuvre”, say lawyers

TrademarkBrand owners using trademarks that differ from their original registrations have been handed “room to manoeuvre” after EUIPO guidance was published that clarifies what could be deemed acceptable use, say private practice lawyers. 

Published on June 6, the guidance...

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