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Argentina’s trademark updates continue clumsily

Ellie Mertens, New York

An April 3 executive decree confirms plans to modernise Argentina’s trademark system by June, but the proposals face some practical challenges

Trademark reform is a small part of Argentine President Mauricio Macri’s plan to modernise and simplify government procedures, but its details and implications are important to local practitioners and foreign brands.

Executive decree no. 242/19 was released on April...

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