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WIPO launches AI-powered TM image search tool

Ellie Mertens, New York

WIPO’s new image search program uses artificial intelligence and machine learning to map concepts rather than shapes or colours to distinguish and sort marks

WIPO has released a new trademark search tool for brands that uses artificial intelligence (AI) and machine learning, according to an April 1 press release.

WIPO’s global brand database has more than 38 million trademarks – drawn from 45 national...

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