"Selling IP is like selling art" – IP valuation and monetisation strategies
AT&T director Dave Kaufman and Interbrand valuation expert André Matías discussed best practices and considerations for IP valuation and monetisation at the ASIPI Congress
Intangible assets accounted for 84% of S&P 500 market value in 2015 – up considerably from 17% in 1975. While intangible assets are increasingly important to businesses' success, management has been slow to account properly for these assets, precisely because...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.