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Profile: Louis Vuitton’s Peter Chong on anti-counterfeiting strategy in China

Karry Lai, Hong Kong

Karry Lai speaks to the luxury brand’s civil enforcement head in China about tackling imitation counterfeits and strategies for trade mark protection

Meet Peter Chong, director of civil enforcement for Louis Vuitton’s IP matters in China. Chong joined Louis Vuitton’s Shanghai office in 2010 after spending three years in the company’s Hong Kong office. Managing the company’s civil litigation issues in China,...

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