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IP Clinic: Social media dos and don’ts for brands

Ellie Mertens, New York

Social media is an integral part of any modern marketing campaign. Managing IP identifies some success stories and some blunders that brands have made

Both an informal culture and direct two-way communication make social media distinct from other marketing strategies, and present certain IP issues. The platforms require cultural understanding, responsiveness, and a solid legal framework to navigate effectively.

Why is social media marketing...

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