Interview: Yihong Ying, IP counsel at Starbucks, on trade mark enforcement in China
Karry Lai talks to Ying about the challenges of managing consumer-generated IP in the digital age and strategies to fight trade mark squatters
Starbucks’ siren logo has undoubtedly become one of the most recognisable logos in the world. Behind the scenes, a lot of work goes into creating and maintaining a brand that provides customers with consistent products and experiences around the world....
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.