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93% of brand owners believe AI will have positive impact

Patrick Wingrove, London

A new Hogan Lovells report reveals what brands think about artificial intelligence, with views differing around the world

Artificial intelligence is often seen by professionals as a job killer or an overhyped fad. But according to Hogan Lovells, that’s generally not the case for brand owners.

The firm’s Brand Benchmarking 2018 report, which surveyed 200 brand owners...

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