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How AI affects trade mark prosecution and litigation

Ellie Mertens, New York

Applying artificial intelligence can solve many trade mark problems. But will the integration of AI result in more questions than answers?

Humans looking for similarities in trade marks “is an awful, inefficient, error-prone job, and one that computers can do much better than people”, says Charlie Hill, head of product at TrademarkNow, an artificial intelligence (AI)-powered trade mark searching and monitoring...

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