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C&D letters: the good, the bad and the ugly

Patrick Wingrove, London

Cease and desist letters are an important part of protecting a brand but they are easy to get wrong. Patrick Wingrove analyses some of the biggest successes and failures in the past few years

Cease and desist letters are, quite simply, many IP lawyers' bread and butter. Trade marks are constantly infringed and sending a cease and desist (C&D) letter is often an effective way to stop unauthorised brand use without the need for...

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