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Brand protection getting harder as online markets expand – MarkMonitor report

Patrick Wingrove, London

Marketing decision makers globally believe online protection will become increasingly difficult in the next few years but only 64% of companies report having a strategy in place

Online brand enforcement has long been a big challenge for many IP holders. But according to brand protection firm MarkMonitor, it’s going to get much harder as online markets expand and technology evolves.

The firm’s 2018 survey, MarkMonitor Online...

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