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Technology – a blessing and curse for brands

Ellie Mertens, New York

Ellie Mertens analyses the biggest takeaways from INTA’s Brands and Innovation conference in New York, including geographical overlap, counterfeiting, digital printing technology and social media

Nearly 300 trade mark lawyers – 30% in house and 45% international – attended INTA’s Brands and Innovation conference in New York this month to discuss how the brand landscape is changing in the face of technological innovation, and what...

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