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Korea’s catch phrase makers turn to trade marks

Karry Lai, Hong Kong

A catch phrase on a popular TV show has been registered as the first catch phrase sound mark in Korea. How do other countries in Asia approach similar sound marks?

Korean comedians are known for their signature catch phrases. The strong association by the public with popular comedians has even driven companies to hire voice impersonators to mimic the catch phrases of comedians for commercials. This has motivated the first...

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