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Red Bull decision makes colour combination EUTMs “effectively impossible”

Michael Loney, New York

The EU General Court’s Red Bull judgment reinforces the difficulty of registering colour combination trade marks in the EU, and signals “death knell” for Red Bull’s attempt to register its blue and silver combination

Red Bull has failed in its attempt to register an EUTM for the colour combination blue and silver.

The EU General Court in its Red Bull v EUIPO judgment upheld the Board of Appeal of EUIPO’s finding that the two contested...

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