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Round up of CJEU 2016 trade mark cases


In 2016, the Court of Justice of the European Union (CJEU) issued 16 decisions focused on trade marks. Alice Stagg summarises the most interesting of the cases which covered a variety of topics and challenges for brand owners.

Exotic marks – Rubik's Cube case Securing rights in so-called exotic marks remains a challenge. Simba Toys GmbH v EUIPO (Seven Towns Limited intervening) (Case C-30/15) involved Seven Towns' three-dimensional mark for the Rubik's Cube. The Rubik's Cube was invented by...


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