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Puma loses Chilean Supreme Court trade mark case

Michael Loney, New York

A recent Chilean Supreme Court ruling involving German sports company Puma and a network of schools may send a message to international trade mark owners not to bring technical issues before the court instead of matters of law

German sports company Puma has lost at Chile’s Supreme Court in its opposition to a trade mark registered by Pumahue, a network of schools.

Pumahue applied to register its logo (right) for class 25 (clothing), 28 (sports products) and...

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