InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How to avoid the FTC not “liking” your next campaign


The US Federal Trade Commission is clamping down on native advertising and the use of endorsements on social media. A settlement with Lord & Taylor in March provides a number of lessons for brands, as outlined by Meryl Bernstein

As the social media landscape evolves and broadens on a seemingly hourly basis, advertisers are relying upon creative promotional techniques to reach potential consumers. Once limited to posts to AOL chat rooms, social media now means posts, likes, tweets, hashtags,...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates

Supplements

Most read articles