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How to avoid the FTC not “liking” your next campaign


The US Federal Trade Commission is clamping down on native advertising and the use of endorsements on social media. A settlement with Lord & Taylor in March provides a number of lessons for brands, as outlined by Meryl Bernstein

As the social media landscape evolves and broadens on a seemingly hourly basis, advertisers are relying upon creative promotional techniques to reach potential consumers. Once limited to posts to AOL chat rooms, social media now means posts, likes, tweets, hashtags,...


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