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ASEAN: a trade mark owner’s view

Natalie Rahhal, New York


The ASEAN region presents brands and their corporate counsel with challenges as diverse as the region itself, as Russ Jacobs of Starbucks tells Natalie Rahhal

Russ JacobsThe ASEAN region’s member nations vary widely, particularly in the development of their economies, and the openness of their governments, according to Russ Jacobs, who is director and corporate counsel of intellectual property for Starbucks. The unifying primary challenge,...


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