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How to protect your brand when your endorser goes rogue


Sports sponsorship is big business, and can bring benefits to both the brand owner and the endorser. Nisha Kumar discusses how you can minimise the damage when things go wrong

Sports sponsorship is big business. Brand owners use sponsorship deals to connect with their target market. Sports organisations and teams use the sums raised to focus on the development and promotion of their sport or team. It is a mutually...


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