The universal language of non-verbal design marks
Numerous global brands have adopted design marks without words as their primary branding device. These universal sign marks can transcend cultural and language barriers. What challenges do they present from a trade mark perspective? Lisa Pearson, Jill Tomlinson and Sam Kilb investigate the position in the United States
Most attempts to create a universal language have failed miserably. One has succeeded. It is the universal language of commerce, expressed in the iconic design marks of global brands. These symbols are instantly recognised by consumers, regardless of their native...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.