Should we try to trade mark a Twitter hashtag?
If a hashtag is functioning as a trade mark, should you seek to register it? And what can you do if someone else is using your mark in a hashtag?
The European perspective
Social media has become an integral part of a marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns and used with a hashtag.
A hashtag is simply a way...
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