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Brand owner concerns grow over .sucks gTLD

Alli Pyrah, New York

Of the 1400 possible new gTLDs, none is more worrying for brand owners than .sucks. With three companies competing to own the string, rights owners will be watching closely who comes out on top

The three applicants are Donuts, Top Level Spectrum and Vox Populi Registry. The latter recently indicated that it will charge up to $25,000 to register a domain name during the mandatory sunrise period.

The three are believed to be...

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