IP Clinic: How do I deal with parodies of my brand?
Following the opening of Dumb Starbucks in February, what is the best way for brand owners to react to similarly comedic uses of their marks?
Two quotes come to mind: "The only thing worse than being talked about is not being talked about" (Oscar Wilde) – quickly followed by "there is no such thing as bad publicity except your own obituary" (Brendan Behan).
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