InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How Ferrero became well-known and went 3D in China

Virna Chung and Peter Ollier, Hong Kong

Konnie Zhu, head of legal for Ferrero in China, explained how brand owners can obtain well-known status and register three-dimensional trade marks yesterday

"I would strongly recommend a three-dimensional trade mark because it has a longer protection period and it can be renewed indefinitely," said Zhu, speaking on the second day of the Asia-Pacific IP Forum in Hong Kong.

Zhu gave her presentation...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

More from the Managing IP blog

null null null

null null null

November / December 2019

IP law: are the pressures taking their toll?

Following World Mental Health Day, Max Walters seeks the views of in-house professionals on whether they struggle with workplace pressures, and asks how to improve wellbeing

Most read articles