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France’s top court rules in Google AdWords case

Emma Barraclough, London


The high-profile battle between Google and Louis Vuitton over the use of keyword advertising is not yet over, after France’s highest court sent the dispute back to the Paris Court of Appeals

Last week the French Supreme Court, the Cour de Cassation, ruled in four related cases brought against the online search engine, including a lawsuit filed by the French luxury goods company, over Google's use of its AdWords programme.

The rulings...


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