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L'Oreal wins smell-a-like case in UK

James Nurton, Boston

The Court of Appeal in London has reluctantly ruled that L'Oréal can stop a competitor from using its trademarks in lists comparing perfumes with corresponding smells

In a judgment on Friday, the Court said that the EU Trade Marks Directive and Comparative Advertising Directive prevent rivals from saying that their products smell like corresponding famous brands. The decision came following a judgment from the Court of...

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