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Think outside the trademark box

Eileen McDermott, Seattle

Staying on top of recent developments in other areas of IP law can help trademark owners to be more strategic in trying cases. During yesterday’s session on Recent Developments in U.S. Trade Secrets, Copyright and Right of Publicity Law, panelists analyzed some lively non-trademark scenarios, including a hypothetical virtual IP scandal.

Moderated by Dana Gilland of Diageo North America, the panel included Jeffrey Edelstein of Manatt Phelps & Phillips, who addressed some of the key cases in the development of U.S. right of publicity law, while Scott Feldman of Crowell &...

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