InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Trademarks and the calculus of evolution

Emma Barraclough, Seattle


As companies expand and globalization makes the world ever smaller, it’s almost inevitable that brands will collide. Emma Barraclough considers a formula for avoiding a clash

 If you thought that trademark management was all about the law, think again. Being a strategic brand planner involves a great deal of math, says Paul Reidl, a past president of INTA. Reidl, one of the panelists on today’s session...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

More from the Managing IP blog


null null null

nullnullnull

null

May / June 2019

From trademarks to trade secrets: in-house tips on brand protection in China

Despite the well-known struggles in protecting trademarks and trade secrets in China, there are some tried-and-tested strategies to employ, as Karry Lai and Ellie Mertens hear from in-house counsel at a range of domestic and international companies



Most read articles

Supplements