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Find your “brand poem,” says Elle

Eileen McDermott, Seattle

The key to surviving the economic downturn is to stay true to your brand values, according to this year’s keynote speaker, brand owner and supermodel Elle Macpherson.

Addressing a ballroom packed with INTA attendees, Macpherson said that the prospect of delivering a speech at the Annual Meeting had given her a chance to “reflect on my own brand values and how I communicate them.”


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