InternationalUSRemember you can easily switch between MIP US and MIP International at any time

The full picture


Maintaining the integrity of the IMAX brand means working closely with licensees in more than 35 countries, and ensuring that the trademark is used properly by consumers. Mary Ruby, who has worked at the company for nearly 20 years, tells the INTA Daily News how the company's trademark strategy has evolved over time

Maintaining the integrity of the IMAX brand means working closely with licensees in more than 35 countries, and ensuring that the trademark is used properly by consumers. Mary Ruby, who has worked at the company for nearly 20 years, tells...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

More from the Managing IP blog


null null null

nullnullnull

null

March / April 2019

IP counsel reflect on gender challenges and progress

In a special feature to celebrate International Women’s Day on March 8, Ellie Mertens speaks to counsel at Uber, Xerox, Micron and others about women in IP – the progress and the path



Most read articles

Supplements