Snow White shows the way
James G Conley and John J Szobocsan ask how IP owners can achieve sustainable competitive advantage through protected differentiation. Or, in other words, why am I in this long line to buy a Snow White video – a film first released in 1937?
In today's dynamic, and uncertain business environment, doing
things faster and better than your competition is no longer a
sustainable form of competitive advantage. Our competitors have
access to the same information technology and network tools to
speed design around solutions or reasonable imitations....
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