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Colour marks: Colour ownership - why it makes sense


With its ability to transcend language barriers, colour is a powerful marketing tool for global brands. IP owners can hold colour marks, but it is unclear exactly what is required for legal protection and what constitutes infringement. Claire Jones looks at how colour should be protected and at some of the grey areas surrounding the subject

Last November a full-page colour advertisement appeared in the Evening Standard, the daily paper for London. The advertisement for easy.com was headed: "Orange want (sic) to stop easyMobile.com from using the colour orange! STELIOS THINKS THAT'S RUBBISH!" Near the bottom...


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